-During one particularly bloody half-marathon, the twins experience their second ESP moment ever.   Standing on your feet all day in a 10lb wedding dress = dancing all night = running a marathon = f**ked up feet.  They wanted a high heel with high performance, one...

-Jessica blacks out from the blindingpain of dancing in fancy designer shoes until 3am and has to be “that girl” carried to her room.  The next day, all 9 of the Vegas bachelorettesmust buy “hangover” shoes because their feet had swollen 1.5 sizes up.  The twins...

series of misfortunate events and an epiphany inspires the creation of Hey Lady Vintage Chic Modern Comfort shoes.

-Emily witnesses firsthand “shoe graveyards” at multiple weddings, where everybody leaves them to die in a pile while they dance barefoot.  It’s not the good kind of dirty dancing.

2007s

-Jessica plans her (first) wedding.  She needed “not basic” shoes to get her down the aisle, and then as far away from the groom as humanly possible.  #runawaybride