Nude / Neutral / Metallics Pre-Order available for January 2017 delivery!

About Us

our mission

Once-in-a-lifetime To make the special moments last longer. Evergreen style & comfort that literally stand the test of time.

One-of-a-Kind To remind you how beautiful you are inside and out. Be your irreplaceable self.

One-of-a-Kindness To spread the love all over the world. Every pair supports a cause.

“I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day, and I believe in miracles.” -Audrey Hepburn

about us

Hey Lady, the brainchild of twins Emily & Jessica Leung, is a vintage chic with modern comfort special occasion shoe; fusing style, technology, and personality into a perfect fit. Always known as the Leung Twins, they live by the mottos “Everything with a sense of style & humor” and the improv rule of thumb “Yes, and.”

Hey Lady debuted online in Spring 2009 and grew from word of mouth. They have shipped to 33+ countries from the United Arab Emirates to New Zealand, providing an accessible luxury with lasting comfort to brides, bridesmaids, MOBs, and dancing queens worldwide. EST 2009

“I want originality.”said one. “Yes, and personality!” said the other. “YES, AND COMFORT-ality!!” said both. What is one without the other? As their mom would say, “Half the fun.”

our philosophy

Hey Lady is a heart-centric company and considers themselves in the LOVE biz. Naturally their heritage originated with weddings and have since expanded to all special occasions: your daily life.

Love your body, love who you are, love where you’re going.

Everyone chases after happiness, not noticing that happiness is right at their heels. –Bertoff Brecht

for colorful and sparkly personalities

Hey Lady rebels against trend-driven, fast-fashion copycats with completely original designs. These classic-with-a-twist styles are as fun, unique, and sassafras as the wearer herself. Always effortlessly chic, the versatile collections span occasions and generations.

Ageless, Season-less, & Timeless

“She has that certain…je ne sais quois.”

timeline of high and lows, epiphanies & miracles

ESTABLISHED

1981

  • 1980s

  • The Leung Twins are born in the porn capital of the world.  They are appalled by their mom’s super shoulderpads and dad’s loud perm.  Their sartorial selves yearn to be born in the Roaring 20s and grow up during the Golden Age of Hollywood.

  • 1990s

  • The family moves to pre-Google Silicon Valley, only a few miles from NASA, because their dad reasoned “it’s not the porn capital of the world.”  The twins start running the hills of their hometown Los Altos, never ever imagining running a company together.

  • 2000s

  • Cross country and track evolve into an annual half-marathon tradition.  Lots of lost toenails, bleeding blisters, and even broken toes and medical boots don’t stop them from dancing it up.

  • 2007s

  • -Jessica plans her (first) wedding.  She needed “not basic” shoes to get her down the aisle, and then as far away from the groom as humanly possible.  #runawaybride

  • -Emily witnesses firsthand “shoe graveyards” at multiple weddings, where everybody leaves them to die in a pile while they dance barefoot.  It’s not the good kind of dirty dancing.

  • series of misfortunate events and an epiphany inspires the creation of Hey Lady Vintage Chic Modern Comfort shoes.

  • -Jessica blacks out from the blindingpain of dancing in fancy designer shoes until 3am and has to be “that girl” carried to her room.  The next day, all 9 of the Vegas bachelorettesmust buy “hangover” shoes because their feet had swollen 1.5 sizes up.  The twins realized they were not alone.

  • -During one particularly bloody half-marathon, the twins experience their second ESP moment ever.   Standing on your feet all day in a 10lb wedding dress = dancing all night = running a marathon = f**ked up feet.  They wanted a high heel withhighperformance, one that could handle the physicaldemands of The Big Day.

  • -An athletic-grade special occasion shoe was born. Emily quits her job the next week. Jessica moves up from LA and gets an annulment while crafting the perfect wedding shoe. During the next 18 months, the girls test shoes salsa dancing.

  • March 2009

  • Launch online Spring 2009 Wedding collection and begin shipping to brides, bridesmaids, MOBs, and dancing queens.

  • With ZERO design experience, industry connections, traditional advertising, SEO, or asking their mom and friends to like their Facebook page…they grow entirely by word of mouth and ship to 33+ different countries (yay!).

  • Hey Lady is most proud ofbeing worn on 3 generations at once, and from ages 14-94.

  • November 2012

  • Jessica is diagnosed with sperminalschmancer, aka terminal cancer with a 0% survival rate and months to live (toughladieskicksass.blogspot.com).  She’s shipped to Hong Kong and starts “palliative” chemo right before Christmas.  Emily assumes wonder woman duty of entire business for the next 2.5 years.

  • 2013

  • Hey Lady blogs for Huffington Post

  • Shoe debuts on the Oscar and Emmys red carpet circuit.

  • Their best-selling At Tiffany’s is BHLDN’s top volume driver for 3 years

  • They celebrate being named WWD/Footwear News “Ones to Watch”.

  • All while Emily breaks up with long-distance boyfriend and Jessica kicks chemo’s fat ass.  It was the best of times and the worst of times.

  • April 2014

  • Jessica makes an unprecedented recovery, officially declared a dancing “medical miracle”. Checks off the I’m Aliiiiive Bucket List by dominating Yosemite’s half-dome, a sprint tri, andTinder in two weeks.

  • Emily hosts rare cancer research fundraisers:Soul Cycle, Whoop Schmancer, Win a Date with Twins!andHallowtwiin: 50 Shades of Cray.

  • Jessica hits a wall, takes an indefinite business pause, and eats her guilt in bed

  • Discover counterfeit Hey Lady on the market and that their factory agent was plagiarizing their brand.

  • Meanwhile there is something called Google Mobile-geddon and Facebook Reachpocalypse.

  • 2015

  • Emily hits wall, switching gears from a tunnel-vision survival mode to WTH-just-happened mode

  • PTSG Post-traumatic growth period.Emily & Jessica reflect upon the meaning of life and the future of their company baby as ifthey really only had a few months left.  Who, what,and why is Hey Lady?  Just shipping shoes was no longer fulfilling.

  • What more could they do…for you…with a shoe?  Did they even want a shoe…to do…and for who?

  • 3 years from the first official “incurable” terminal diagnosis, the twins attend a record number 9 weddings and are asked to be bridesmaids 3x in six months.  They needed shoes that could be worn with anything to anywhere, to all special occasions (your daily life).

  • They had a 3rd ESP moment. Even identical twins don’t have identical feet.
    Everybody in this world is completely unique. A PERFECT FIT tailored as unique as the person. Although they could share dresses, Jessica’s left foot was a size 6.5 slight wide and her right a 6 with between average and wide width. Emily’s left foot was 7 slightly wide and her right was 6.5 average width. Say what??

  • They decided they wanted the “total package”-the new trophy wife, their Amal Clooney, and they were willing to work and wait for it.  Shoes with beauty, brains, personality, and most importantly heart.

  • They had beauty (finest materials), brains (NASA insoles and comfort fit), and personality (inspired by unforgettable women in history).  The last puzzle piece to be whole was the heart.  Every style raises awareness and donates to one of a dozen missions, since they just couldn’t decide on one cause.  Every pair would help others get on their feet.

  • November 2015

  • 3 years from the first official “incurable” terminal diagnosis, the twins attend a record number 9 weddings and are asked to be bridesmaids 3x in six months.  They needed shoes that could be worn with anything to anywhere, to all special occasions (your daily life).

  • They had a 3rd ESP moment. Even identical twins don’t have identical feet.
    Everybody in this world is completely unique. A PERFECT FIT tailored as unique as the person. Although they could share dresses, Jessica’s left foot was a size 6.5 slight wide and her right a 6 with between average and wide width. Emily’s left foot was 7 slightly wide and her right was 6.5 average width. Say what??

  • They decided they wanted the “total package”-the new trophy wife, their Amal Clooney, and they were willing to work and wait for it.  Shoes with beauty, brains, personality, and most importantly heart.

  • They had beauty (finest materials), brains (NASA insoles and comfort fit), and personality (inspired by unforgettable women in history).  The last puzzle piece to be whole was the heart.  Every style raises awareness and donates to one of a dozen missions, since they just couldn’t decide on one cause.  Every pair would help others get on their feet.

  • 2016

  • Kickstart the year with Hey Lady on ABC’s The Bachelorette wedding and the entire bridal party.

  • The twins and their mom start over from scratch and commit to go all in, sparked and spurred by an enriched global love mission.  They expand outside of weddings to all special occasion while putting the final touches on RetroFIT, the perfect fit option using 3D scan/print technology and old-school craftsmanship.

  • First new styles after 4 years with a trusted shoemaker! Re-launch to a working website!!A new name!!!  A custom-made app for distributing direct donations!!!! Just looking up

  • Coming Soon Testing and previews begin for RetroFIT.

  • Launch of Hey Lady RetroFIT.  Patent-pending-pending process (will update shortly)

  • July 2016

  • First new styles after 4 years with a trusted shoemaker! Re-launch to a working website!!A new name!!!  A custom-made app for distributing direct donations!!!! Just looking up

  • Coming Soon Testing and previews begin for RetroFIT.

  • Holiday 2016

  • Launch of Hey Lady RetroFIT.  Patent-pending-pending process (will update shortly)

  • Tomorrow

  • Leading Lady Bespoke shoes with BEspoke values.
    Be Authentic, Be Brave, Be Kind, Be Giving, Be You.

1980s 1990s 2000s 2007s March 2009 November 2012 2013 April 2014 2015 November 2015 2016 July 2016 Holiday 2016 Tomorrow